Then, in 2004, SB Hotels expands to Barcelona with the Hotel SB Icaria 4 *, in the heart of the Olympic village and near the beach. Along the same sea line, we reach the opening of the Hotel SB Diagonal Zero, the first 4 * superior hotel. In the area of the Forum of Barcelona and next to the CCIB. Two years later, the Hotel SB BCN Events 4 * opens in Castelldefels. In 2013 the Hotel SB Plaza Europa 4 * opens in the city of L’Hospitalet de Llobregat, just steps away from one of the most important convention centres in Europe. In 2017 the Hotel SB Glow 4 * superior opens in the 22 @ district next to Plaça de les Glòries. In 2019 the Hotel SB Express Madrid Norte 3 * opens in the town of San Sebastián de los Reyes and becomes the first hotel outside Catalonia of the hotel chain.
Finally in 2024, the tenth asset, the Hotel SB Win 4* Superior, will be opened, located in Sant Feliu de Llobregat just a few meters from the Joan Gamper Sports City of Football Club Barcelona. This expansion contributes to the hotel portfolio, increasing the offer to more than 1,800 rooms.
